BARRIE, ON--(MARKET WIRE)--Feb 9, 2009 -- Winning Brands Corporation (Other OTC:WNBD.PK - News) (Frankfurt:WMU.F - News) (www.WinningBrands.ca) will appear for the first time in media channels that reach the world's entire cruise industry in order to launch its consumer/industrial stain removing product Winning Colours Stain Remover to all operators in the sector simultaneously. Winning Colours will be offered for use in stain treatment applications throughout all ships of over 120 global cruise lines. This expands Winning Brands' initial activity in the cruise sector with its proprietary SMART(TM) Wet Cleaning Solutions that have been helping to replace on-board dry cleaning solvents with safer alternatives. As of March 2009 Winning Brands begins a new multi-faceted marketing relationship with internationally renowned information provider World Cruise Industry Review (www.worldcruiseindustryreview.com) with the theme "Got Stains? Get the Solution!" Well known to industry professionals, the World Cruise Industry Review is also available on-line at http://digital.worldcruise-network.com in digital format. The Review is published and distributed to leaders and management throughout the cruise industry worldwide providing in-depth coverage of what is new and important in this sector.
Using its signature advertising question 'Got Stains?' Winning Colours Stain Remover begins its new marketing relationship with the internationally renowned World Cruise Industry Review in print and on-line commencing March 2009 to reach over 120 cruise ship operators around the world - and their passengers.
Winning Brands CEO Eric Lehner explains the significance of this development as evidence of the growing maturity of the relatively young company -- "Winning Brands could not have taken this global step last year, let alone 3 years ago when WNBD began trading. It requires production and account servicing be handled to a standard needed by the world's most discerning clients. This takes time to develop -- and any attempt to replace the benefits of careful planning with promotion would not have accelerated readiness. Winning Colours Stain Remover is proving to be a hit with consumers wherever they may be and commercial enterprises wherever stains happen. As we have always asserted -- stains happen everywhere and are desired nowhere. This is particularly true of the world's cruise lines -- arguably the world's most sophisticated hospitality service providers. The versatility of Winning Colours Stain Remover as the solution to so many stain removing challenges in a single bottle puts it in a convenience class of its own."
Winning Colours Stain Remover is gaining a reputation in retailing circles for being "unique" at a time when that word is increasingly difficult to justify. The product is becoming the natural choice for mass merchants and professionals dealing with stains of various kinds because of Winning Colours' gentleness to skin and delicate surfaces like clothing, carpeting & upholstery, while still being strong as a solvent in tackling paint messes, grease, grime and gunk.
Winning Colours Stain Remover is best known in Canada where it was developed, however U.S. consumers and retailers have been noticing, with the result that American distribution arrangements continue to improve. With varying degrees of early preparation and testing, China, India, Italy and Australia are export markets receiving attention from Winning Brands' planners. "The world's cruise industry is the most logical bridge to international distribution; it is both figuratively and literally the intermediate step," adds Lehner. Winning Colours Stain Remover is available not only in consumer sizes of 125ml and 909ml, but a variety of larger commercial sizes for industry as well.
Winning Colours Stain Remover is manufactured by Winning Brands' production subsidiary Niagara Mist Marketing Ltd. Production takes place at the Grand Rapids, Michigan facility of Surefil LLC and at Niagara Mist's St. Catharines, Ontario facilities. The mission of Winning Brands is to replace hazardous chemicals in widespread use with safer alternatives in the cleaning sector. Other products manufactured by Winning Brands are used in professional garment care (SMART Wet Cleaning Solutions), domestic garment care (KIND Laundry Products), industry (CLEAN1 Professional All Purpose) and TrackMoist(TM) dust suppression solution for dirt tracks, construction sites and other settings where large quantities of water are used for dust abatement.
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) successfully market its products; and (iv) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® is a Registered Trademark of Niagara Mist Marketing Ltd. KIND(TM) and CLEAN1(TM) are trademarks of Niagara Mist Marketing Ltd. SMART(TM) is a trademark of Solvent Free Solutions Inc. NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc; and used purely in connection to the publication RacingOne(TM) Annual; no endorsement is implied.
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