Tuesday, January 27, 2009

(ETNL.pk) - Eternal Image Renews MLB Licensing Rights

FARMINGTON HILLS, Mich.--(BUSINESS WIRE)--Eternal Image, Inc. (OTC:ETNL.PK - News), a public company engaged in the design, manufacturing and marketing of licensed brand image funerary products, today announced that it has renewed its licensing agreement with Major League Baseball™ for another two years.

“The acceptance of our Major League Baseball product line has been all we could have hoped for,” said Clint Mytych, president, Eternal Image. “The urns have sold well since the launch in early 2007. The first production run of caskets, which became available at the end of 2008, sold out within a week, and the medallions made a major splash at the National Funeral Directors Expo in October. Our next goal is to bring all 30 teams to market and to continue to expand our distribution through our recent national agreements with Wilbert Funeral Services and Church & Chapel Metal Arts.”

The initial MLB™ urn and casket lines include twenty of the thirty teams. The balance of the team caskets will enter production in the next three to four months.

“Major League Baseball’s licensing program has always been predicated on supporting what our fans want, and since these products are tastefully done, we’re happy to put our stamp on them and help satisfy our fans’ unique passion for baseball,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball. “Eternal Images has done a great job fulfilling our fans’ desire to extend that passion into their last wishes, and we’re glad to continue working with them.”

For the two-day period of December 2 and 3, Eternal Image set a company sales order record due in part to the launch of the MLB caskets. EI filled pre-orders that had been on waiting lists since plans for the product line had been announced. The company then distributed nearly every casket left in inventory to funeral homes and distributors, resulting in a one-month sales total greater than the entire previous third quarter.

About Eternal Image

Eternal Image, founded in 2002, is headquartered in Farmington Hills, MI. The company is the first and largest manufacturer and marketer of licensed brand image funerary products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, STAR TREK™, Collegiate Licensing Corporation™ and other well-known brands, as well as pet urns and garden memorial stones featuring the American Kennel Club™ and Cat Fancier’s Association™. For more information about EI, visit www.eternalimage.net or call 1-888-6-CASKET.

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